Corporate events can sometimes be challenging to plan. After all, it is tricky to assume what the audience will like or dislike. With a corporate launch event, you need to ensure you are putting your best foot forward and making a lasting impression on everyone.
After working for months or even years to perfect a product or a service, your company must have the perfect launch event. You should hire the best corporate event planners available to execute your event to perfection.
From the venue to the menu, your launch event should have the best of the best. Not only does this event create an impeccable brand image for you and your product, but it is also your chance to impress the investors and secure a high amount of initial sales.
So how do you turn your dream launch event into a reality? Well, keep reading because these five tips are bound to help you have a successful corporate launch and create hype around your brand.
1- Stick To A Theme
Grab everyone’s attention by coming up with an exciting theme for your corporate event. You should select a theme that is relevant to your brand and innovative at the same time. To make the event memorable for the guests, you should create a cohesive message with the theme.
You should always keep your audience in mind and develop a theme that will definitely wow them. Depending on the nature of the product you are launching, you can give the guests an immersive experience or an educational one. You should also keep in mind the age demographic of your guests and develop your theme accordingly.
The theme you choose for the event should be innovative and unique, just like your brand.
2- Choose An Interesting Venue
An exciting venue for your launch event will indeed create a good impression on the guests that attend. However, you need to ensure that the venue doesn’t outshine the product you are hosting the event for.
Your venue should also go along with the whole theme of the event to be a cohesive experience. You can also choose a place with empty walls and spacious rooms so your corporate event planners can decorate it with creative displays and lighting that will highlight your brand and product.
The location where you choose to have your event should be approachable and convenient. If anyone has to go out of the way to attend your event, they might not come. The capacity of the venue should also be enough to host the number of guests you are expecting.
3- Create Hype Around Your Event
If used the right way, social media can be an excellent tool for creating buzz around your brand and products. You can generate excitement for your launch by teasing it on online platforms.
Creating a hashtag for your product or the event is one great way to generate hype for the launch event. You should come up with a creative hashtag that encapsulates the essence of your event. This hashtag should be used to make any post about your event on various social media platforms.
You can even upload some exciting videos to garner the general public’s interest and get them invested in your product.
4- Have A Post-Event Plan
The hype for most products or events is bound to die down after the event. Most brands don’t have any plans of what they will do after the event to maintain the buzz around the launch, which can have adverse effects on your brand.
You need to capitalize on the hype from your launch event. Using the hashtags you came up with for your launch, you can keep the buzz alive on social media. This tactic will generate even more interest from the public, and people who weren’t able to attend the event will make sure to tune in and even increase the sales.
5- Hire Corporate Event Planners
You might already be thinking of hiring event planners for your launch event, so why not choose event planners that specialize in corporate events. They will have the expertise needed to hear all of your ideas and bring them to life.
For a brilliant launch event, you need all the experience you can get. Launch events can be the biggest day of the year for any brand, so you should have your plan for the event executed perfectly.