Corporate events become part of your routine when you enter practical life. Even though they are widespread, a significant problem corporate event planners in the US face is retaining the audience's attention. What makes an event stand out is how much the people involved enjoy participating in it. For this reason, one essential aspect for corporate event planners is audience engagement. They need to ensure the event is entertaining enough for everyone to be interested while at the same time keeping a focus on professionalism.
If you are an event planner in the US looking to find ways to have maximum audience engagement at corporate events, we have you covered.
The first step towards having a successful corporate event is effective marketing. Try to promote your event using different social media platforms. Make sure you let everyone know what they will gain from coming to your event. Try to sell your event by letting them know why it is unique and that an opportunity like this will only arise once. Highlight the main aspects, such as the activities involved, the skills that will be taught, or the guest speaker invited. If you do an excellent job with marketing, not only will there be a more significant number of people attending your event, but the attendees will also have a high level of excitement to get started.
Communicate with Audience
A vital part of event planning is transparent communication. It would be best if you gave your audience all the relevant updates, whether about the change in schedule or guest speaker. If you do not do this, everyone will have a reason not to trust you. If this happens, they will automatically lose interest in the event. Moreover, good two-way communication allows you to gather information about how the event can be improved from an attendee's perspective.
The most effective way of improving audience engagement is by making everyone participate in the activities and discussions that you have planned. For example, if there is a panel discussion, allocate at least forty-five minutes for the audience to ask questions. Also, try to help everyone shy by encouraging them to speak up. The more everyone is going to participate, the greater the chances of networking. This is one of the biggest reasons why people attend corporate events. They want to make good connections that will help them take up opportunities in the future. As a corporate event planner, you should make everyone participate in different activities and discussions, so it leaves room for them to network and get to know each other, making the audience feel like they gained a lot from attending the event.
While creating a seating plan for the event, try to gauge where you should put up each person. For example, try to put people belonging to the same industries together. Another idea is to make complimentary industries sit in the same place. This will help their businesses in the future as well. If you want the audience to get to know each other, putting up round tables will be a good idea since that will encourage discussion. Other than this, try to have places that give off a casual vibe, like couches or standing tables, so they have a space to relax and breathe.
Lastly, it would help if you incentivise people to show up to your event. For example, give everyone a souvenir so that they remember coming to the event. Other ideas include giving everyone custom-made cards or pens. This is a great way to increase engagement because it adds value. A tiny gesture can make them feel more welcome or let them think they are a part of something big, increasing ownership.
Trying to retain attention at corporate events can be a hectic job for event planners in the US, owing to how it requires a lot of planning. However, if you keep all the points mentioned above, your event will surely be a success.